New brand strategy for Community Chest Durban including a complete redesign of their identity, website and brand assets.
Community Chest in Durban commissioned Millhouse to rebrand the organisation including a new brand strategy, website and brand assets.
Having recently turned 90, Community Chest has gained strong brand recognition in South Africa and has an established national footprint. We created a new identity that retains the visual recognisability whilst building a modern identity that works across all media.
The ned identity system includes an extensive design system built into a brand asset management platform as the source of truth. In addition we build a new Webflow website with easy to use CMS and provided training. The new design system allows various contributors to work seamlessly with their team with the full ongoing support of Millhouse.