Millhouse has taken the Mr Mozzie's brand and reinforced it with brand identity and well designed brand asset management.
Mr Mozzie's started out as The Argyle Butchery in 1968 before being renamed Mr Mozzies, after the founder Marcel Wouter (Mr Mozzie). Over the last 40 years Mr Mozzie's has become a household name, with generations of families choosing Mr Mozzie's for their pantry.
It was a privilege for Millhouse to be trusted with the implementation of a creative strategy, the update of the corporate identity, new packaging design as well as a revamp of the La Lucia Mall store. This light revamp during the global pandemic is intended to improve the shopping experience and lay the foundation for a series of packaging upgrades that are being rolled out.